The World is Just Awesome

I don't believe I have ever written an entire blog post about an add campaign before. However, the new campaign by Discovery Channel deserves the attention.

I am a fan of many of the shows on the Discovery Channel. I will watch almost anything with Mike Rowe on it, and really, who doesn't like "Shark Week"? The Discovery Channel is running a new add called "Musical Mashes: Boom De Ah Da!". The add features cuts of many of their most popular shows, with the lyrics being song by the "hosts" of the shows. I almost tear up every time I see the host of "Future Weapons", Richard "Mack" Machowicz, fire a grenade launcher while singing the chorus.

The add ends with the tagline: The World is Just Awesome. As sappy and mushy as it may sound, the World really is just that: Awesome. I don't want to inject any politics into this one. Click on the link above, view the TV spot, and really think about just how incredible and awesome this planet is! While you do that, know that just like the guys from "Deadliest Catch", I am ready to break into song!